Jeonpo Lager 전포라거
DESIGN FOR PRODUCT
Beer Shop
Jeonpo, Busan, S. Korea
[Project overview] Beer Shop approached Joe to design collateral for a promotional campaign, around their signature beer 'Jeonpo Lager'. The goal of this campaign was to attract customers to Beer Shop's bar in Busan, and to develop brand awareness.
[Execution] Joe developed Beer Shop's label entirely by hand, from first sketches to final layout. The final artwork was illustrated in ink and watercolour on 100% cotton paper, then scanned and colour-graded in Photoshop. The lettering, both in Korean and English, was also drawn and painted entirely by hand.
The final artwork is primarily to be used on limited-edition beer cans, but also comfortably scales for posters. A black-and-white version was also produced for limited-edition screen-printed T-shirts.
Please note information on back of can is placeholder
